It's a rocking trip through musical history in just over 12 minutes. Chicago guitar salesman Alex Chadwick takes YouTube viewers from 1950s hit "Mr. Sandman" through surf rock, Ozzy Osbourne, Bruce ...

This summer, Chicago Music Exchange benefitted from the power of viral video. If you logged onto Facebook recently, you probably saw the segment: a dude with a Stratocaster and baseball cap, burning ...

In a viral video by the Chicago Music Exchange, guitarist Alex Chadwick covers almost 60 years of music from artists and bands like Johnny Cash and Buddy Holly to The Black Keys and the Red Hot Chili ...

Here are four fabulous guitar riffs by The Doors’ Robby Krieger that don’t get enough credit, in honor of his 80th birthday.

Here is a video put together by an employee of the Chicago Music Exchange that purports to tell the story of rock and roll in 100 guitar riffs, which the guy manages to do in a single take. (They’re ...

A Ramones’ classic makes it onto the list – but which is it? - Roberta Bayley/Redferns We’re going to fall out about this, obviously. But here we go. Let’s just start with the idea that a riff is a ...

It’s no secret that the guitar is the backbone of pretty much every song. Whether it’s a railing, electric solo that makes listeners want to break out their best air guitar, a stripped-down acoustic ...

BBC Radio 2 has launched an audience vote to find the Top 100 Guitar Riffs of all time. Simon Mayo announced the vote during his radio show today (July 14), and listeners can now vote on the Radio 2 ...

There’s a difference between “good” and “recognizable.” Not that the two can’t be mutually exclusive, but, well, let’s put it this way: you’d probably notice Kim Kardashian in a crowd before you would ...