Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Seeking Alpha

Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...
Variety

Roblox ‘Saddened’ Amid Wrongful Death Lawsuit Over Teenager’s Suicide: ‘Tragic, Unimaginable Loss’

Roblox is facing another legal battle over its child safety regulations, this one a wrongful death lawsuit tied to the April 2024 suicide of a 15-year-old boy. The lawsuit, according to the New York ...