The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Beauty gurus, this one is for you. If you’re all ...

(NEXSTAR) – Kraft Macaroni and Cheese has become so synonymous with its packaging that Kraft’s marketing campaigns have long encouraged customers to accept no substitute for “the Blue Box.” It may ...