“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

Allen created the name for this phenomenon and popularized it when she created her 2010 ASMR Facebook group and participated in the “WEIRD SENSATION FEELS GOOD – PART 2” thread. Today, ASMR videos ...

In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

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If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

Only some people experience ASMR, a trait where people may feel a tingling sensation on their scalp and back of the neck in response to auditory and/or visual stimuli. There is a wide range of sensory ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

"It's more something that I've experienced for my whole life, but it wasn't something that I was aware that other people also experience," says Giulia Poerio, a psychology professor at the University ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...