I have seen the savior of print journalism, and it is ASMR videos. Hours into a days-long journey through the whispering, tapping, crinkling, crackling tingle-inducing caverns of YouTube’s ASMR ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Ashley Graham is a self-described body activist. This isn’t news to her millions of followers on social media, and the even greater number that read about the model across the internet. But, when ...

Okay so I’ve got something that I need to get off my chest. It’s a secret I’ve been hiding for a few years now but was planning on taking to the grave, until now. *deep breath* I love ASMR. Like, I ...

I used to think I was just really ticklish. Whenever I got a haircut as an 8-year-old Asian boy and the buzzy sound of the clippers reached the back of my head, just behind my ears, I’d have to strap ...