These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.

Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Of course, “personalizing” a mass email blast by only ...

Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy. Many companies hear the buzzword "account-based marketing (ABM)" yet ...

To overcome challenges resulting from the pandemic and thrive in the new era of business, B2B companies need to move beyond the account-level focus of most ABM (account-based marketing) and take a ...

An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved ...

In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive edge in B2B.

Opinions expressed by Entrepreneur contributors are their own. There are thousands of articles, webinars and infographics out there that dive into all of the benefits of an account-based marketing ...

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing ...