Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

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American Express is launching an ad network, building off a foundation established by its successful offers business over the past decade-plus, according to a press release shared with Marketing Dive.

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...