AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and selling platforms via Audience Anywhere. In addition to ...

Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video ad platform Adap.tv. Rumors had been swirling ...

The “Newfronts” online advertising sales period that to be kicked off by Digitas and its outside partners next month is going to have some added competition apart from the traditional TV upfront ...

Last week, Aol announced the acquisition of Adap.tv, in a deal worth $405m, The global, programmatic video advertising platform supported more than 26,000 global ad campaigns in 2012, which ran on ...

Adap.tv, acquired by AOL six months ago, unveiled on Monday a new add-on to its Audience Path demand-side platform (DSP), called Audience Path for TV, to let advertisers and agencies apply more data ...

As TV and video advertising continue on a path of rapid convergence, media buyers and sellers are forced to manually cobble together a multitude of different technologies needed to combine the rich ...

“The past 12 months have seen a rapid shift towards TV-like audience guarantees in digital video, aided by tools like Nielsen Online Campaign Ratings that provide independent verification of ...

AOL Inc. has agreed to buy video advertising platform Adap.tv for $405 million in cash and stock, the company's biggest acquisition since Chief Executive Tim Armstrong took the reins in 2009.

Adap.tv is partnering with TRA to make brand advertisers more comfortable buying online video placement. Online video platform Adap.tv is now offering TRA's Purchaser Targets for the Internet to help ...

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. I just ...