It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Maybe your heart is broken, or you want to say someone’s smile is beautiful or that you feel it in your soul. Then, you have noun shame. You wouldn’t dare let those over used words drip out of your ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

‘The’ is the most commonly used word in English. ‘The quick brown fox jumps over the lazy dog’ uses all 26 letters of the English alphabet and is called a pangram. Most average adult English speakers ...