It’s happening more and more. Big companies are using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they are delivering ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is ...

Editor's note: This piece was updated with new information and data May 23, 2025. It was originally published April 12, 2024. With the rise of AI, marketers are facing a plethora of choices for AI ...

Save articles for future reference. In addition, humans are bad at understanding probability. We gamble, and make poor investment decisions. Giving non-technical staff a probability to work with has ...

Advanced, the third largest software provider to the UK market, has undergone a global rebrand and today (12 April) announced the opening of its brand new Midlands headquarters in Birmingham.

Personas. Machine learning. Disruptive business models. Social and mobile. Customer journeys. Marketing automation. Content strategy. New paradigms. Behavioral economics. Design thinking. The list ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for ...

In recent years the topic of effectiveness has scaled the marketing agenda, symptomatic of marketing budgets coming under increasing pressure and a need to deliver a greater bang for every buck ...

Eden Prairie, MN – March 22nd, 2024 – ECA Marketing, a leading National Annuity and Life Marketing Organization, is proud to announce the launch of its advanced media production studio designed for ...

Austen, Blake, Proust, Whitman, Woolf—the list of successful self-published authors is as old as traditional publishing itself. As long as there have been gatekeepers like agents, editors, and ...