Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing APIs for “conversational ad insertion” to support the ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael Rubin-led company at the heart of the sports commerce ...

The move to integrate ads into ChatGPT comes as OpenAI looks to increase its revenue amid $1.4 trillion in spending commitments and a possible IPO.