A new wave of online advertising technologies means a new bunch of acronyms and other jargon to learn. Last decade's CPM and CTR (cost per 1,000 impressions, and click-through rate) are old news. Now ...

If you are familiar with any form of digital advertising, you are most likely aware that some of the terms and acronyms can be a bit overwhelming, and display advertising is no exception. Here are ...

1. SCOPE. These Standard Terms & Conditions and the attached Insertion Order (the “I.O.” and, together with these Terms and Conditions, the “Agreement”) govern the terms under which BASEBALL AMERICA ...

For nearly a year now, I’ve felt like there’s been a language barrier between the creator economy and those in more mature industries like Hollywood and the world of advertising. It’s becoming ...