The first sets with Lego’s new Smart Brick are now available for preorder

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...
Screen Rant on MSN

LEGO & Star Wars debut the all-new smart brick (& it’s already causing a stir among collectors)

LEGO has debuted the all-new Smart Brick, and Star Wars is spearheading the launch with an upcoming wave of brand-new sets ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego unveils new SMART brick at CES 2026. Here's where to purchase

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Tech Times

CES 2026: LEGO Smart Bricks Bring Interactive Experiences Under Smart Play Platform

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
Forbes

New Bricks Hitting The Toy Aisles As Companies Compete With Lego

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...