Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

Christopher A. Farrell is a bestselling author, and former Wall Street trader and market maker with nearly 30 years of experience, trading over $20 billion in transaction value over his career. Dr.

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Start and end dates of generations can be murky, but Generation Beta will keep being born until around 2039. If you just found out about Generation Alpha, brace yourself for a new crop of kids set to ...