To address concerns for measurement and consumer transparency across applications, the guidelines provide assistance in determining the quality of ad analytics and measurement, as well as the ...

Effective Measure and IAB South Africa have announced a new application measurement service that will enable IAB members to track the traffic to, and usage of their apps. Effective Measure provides ...

Cape Town – South African publishers will now be able to directly measure engagement of their applications thanks to an initiative from Effective Measure and the Interactive Advertising Bureau (IAB).

Signal researchers in Oulu have developed a mobile phone application that can measure impaired breathing. The results can lead you to determine whether you have a respiratory disease. In the future, ...