When I was in college, hitting up the local drugstore for a pair of Ardell false lashes was as essential to my "going-out" ritual as pre-gaming with shots of cheap tequila. Every weekend, without fail ...

When it comes to makeup, I consider myself pretty skilled. I can conceal and perfect my base, contour my cheeks to the gawds, and nail a damn good cat eye. But even though I've been able to master all ...

Beauty enthusiasts can now enjoy a personalized try-before-you-buy experience with YouCam Makeup and Ardell collaboration NEW YORK--(BUSINESS WIRE)--Perfect Corp. and Ardell have announced that they ...

A wise person once said, "I love the look of thick, full, and super long lashes, but the road to falsies is usually a sticky one." It was me; I said that. I had tried everything to figure out how to ...

If your first question is are individual lashes hard to apply? I’m here to tell you it’s going to take a lot of practice and patience to get right, but the payoff is so worth it. Thankfully, the ...

Celebrity makeup artist Jamie Greenberg says to start by getting the fit right. “Before you do anything, I would measure [the lash] to make sure it fits your eye,” she says. “You never want the ...