If your retargeting campaigns are not performing as you expect, there’s a good chance that you need to improve your segmentation. The biggest mistake a marketer can make in retargeting is to assume ...

With the overwhelming amount of information that each of us is exposed to daily, furniture manufacturers must fight for the attention of their retailer audience target. Experts now estimate that it ...

Most search marketers are familiar with using intent data from search queries to target paid-search ads on engines or display ads on publisher sites, but a startup called Perfect Audience built a ...

We’ve already seen that the new Facebook Exchange for retargeted ads is delivering impressive results for advertisers. Now a startup called Perfect Audience aims to make those campaigns accessible to ...

Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers ...

LOGAN, Utah, Oct. 14, 2025 /PRNewswire/ -- Today, Audience Town, the only performance analytics platform for home builders, launches the Audience Targeting Add-On. For the first time in the new home ...

When Y Combinator-incubated Perfect Audience launched last year, its stated goal was to make it easy for small advertisers (startups, small agencies, and others) to run retargeted ads on Facebook.

Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new ...

In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of audience “retargeting” that can extend the reach of place ...

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora ...