Nine in 10 marketers say that visual content is either quite important or absolutely necessary for their 2019 marketing strategies, a Venngage Marketing Survey found. Why? Because consumer demand for ...

The sources journalists turn to are an important factor in any news story. Sources can affect the specific information the public receives, as well as whether the assessment of a president’s ...

In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing intelligence firm MiQ has just published a ...

Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Among all the main advertising platforms, Facebook stands out for having the most sophisticated targeting features. With nearly 2.5 billion users globally, the platform offers a vast amount of data ...

Are you tired of remarketing headaches in your Google Ads account? In a time when we’re all facing increasing privacy restrictions, browser setting changes, and complex tracking setups, building ...

The key to any successful marketing or branding campaign starts with understanding your audience. And any well-defined audience starts with a buyer persona. Defined as semi-fictional characters that ...