So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in 2025. See our best highlights from Brentwood vs. Nolensville boys TSSAA ...

These are the best technologies, features, and services that are radically improving driving, car ownership, and how we move.

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

A day after Intel bought autonomous car technology provider Mobileye, Alibaba led an $18 million funding round into WayRay, an augmented reality car navigation startup. WayRay, based in Switzerland, ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...

Picture-in-picture may be coming to your next car courtesy of head-up displays that put more snippets of information in your line of sight. By giving you controlled doses of data projected onto a ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

Seatbelt lights, augmented reality. New car features I like this year Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in 2025 ...