Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

Magic Light Pictures’ 2025 animated special, The Scarecrow’s Wedding, will be celebrated with three festive indents based on characters created by Julia Donaldson and Axel Scheffler. Magic Light ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

The BBC’s seasonal television idents have become as much a part of Christmas in the UK as mince pies, Wham! and complaints about the size of the Quality Street tin. This year’s idents were created by ...