Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges accounts for 33% of that increase.

Here are 10 of the most common questions our answer engine Ask Skift 2.0 fielded in 2025, and a brief summary of the answers ...

CHICAGO (WLS) -- Have you ever thought about joining a hotel rewards program? If you have, ABC7's Consumer Investigator Jason Knowles has some advice on what to consider. Knowles recommends checking ...

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings ...