Many companies—from startups to established industry leaders—find themselves struggling against the red ocean of competition, unable to break free from the stagnation of flat growth to penetrate new ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

When Manny Reyna struggled to find a tenant for one of his investment properties, he turned to a principle he learned from "Blue Ocean Strategy." The book, co-authored by Chan Kim and Renée Mauborgne, ...