Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse Libresse/Bodyform is known for its taboo busting adverts, and its ...

Does ‘labia majora’ sound sexual to you, or is it just part of female anatomy? How about clitoris, vulva or vagina? To you and I, these may be just body parts, but to Meta – the parent company of ...

It’s 2016 and advertising agencies may finally be getting real about periods. BodyForm just released its latest ad campaign and, for the first time ever, a period ad contains images of real blood.

Because there seems to be an unspoken rule: whatever you do, you must absolutely dance around the fact that blood is involved. If you use a liquid, colour it blue, for the love of god. And show women ...

Props to Bodyform for finally making a sanitary towel advert that features actual blood. In a move away from the typical girl-rollerskating-on-a-beach type theme, the sanitary towel brand have chosen ...

For years women have complained about sanitary towel adverts whitewashing the reality of periods. But now Bodyform is breaking the taboo by being the first brand to feature a real sanitary towel in ...

Bodyform is looking to normalise periods by portraying them more realistically in its advertising, a strategy which since being adopted three years ago has led it to grow ahead of the market. The new ...