Boost Oxygen is hoping for a shark to help build this better breathing brand. Pic credit: Eric McCandless/ABC “Help is here,” says the Shark Tank display for Boost Oxygen. Michael Grice and Rob Neuner ...

You think that’s air you’re breathing? At 9,000 feet in Summit County, it’s no secret that the air is thinner than at sea level in San Francisco or New York City. Thinner air means your body works ...

VAIL — Altitude sickness is a real thing. It doesn’t discriminate by age or fitness level — anyone of any age can suffer from the lack of oxygen in the high country. Boost Oxygen is an effective ...

Q: Does using extra oxygen really help football players recover during games? A: Some physicians have ridiculed the use of 100 percent oxygen, noting that athletes recover perfectly well by breathing ...