In an effort to help small businesses utilize boosted posts on Facebook and Instagram without facing Apple's service-charge fee, Meta will soon begin allowing advertisers to dodge the fee by paying to ...

Users looking to take advantage of the boosted posts feature on Meta platforms, such as Facebook, will need to take some extra steps to avoid paying extra fees. Meta says that boosted posts are often ...

Are you a print subscriber? Activate your account. 2 hours 20 min ago By Tim Nudd - 2 hours 25 min ago By Jon Springer - 3 hours 48 min ago By Ad Age Staff - 5 hours 18 min ago 6 hours 4 min ago By Ad ...

FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Emotion-driven stories boosted performance by 78% in hypercasual games while receiving 40% less ad spend. That's according to AppsFlyer’s state of creative optimisation report which showed that the ...