Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

At the beginning of 2025, WIPO handled the ‘noon.ae’ case, which saw another complainant lose a domain dispute in an attempt to recover its domain name after it incidentally lapsed. This domain fell ...

On's sponsored athletes have recently had some high-profile wins, which increase brand awareness, per management. The company uses a no-discounting policy and collaborations with luxury product ...

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or ...

Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to ...

UBS said its 11th annual global athletic wear survey shows that On Holding's global aided awareness is just 15%. Meanwhile, Nike's brand awareness is 91%, and Under Armour's is 53%. UBS maintained a ...