Neeha Curtis is Chief Communications Officer of Jugo. Every touchpoint with the target audience, from marketing campaigns to virtual events, serves as an opportunity to reinforce brand identity. In ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Today, we consider the iconic character of Dracula as a model for compliance positioning, branding, and leadership. At the same time, Dracula may seem like an unlikely source of inspiration for these ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

A new logo, typeface and dedicated GLP-1 medical program follow the company filing for bankruptcy in May following subscriber ...