Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

CreatorIQ data reveals a widening income gap in the creator economy as top influencers account for a growing share of brand ...

“Any time you put a name on a label, whether it is an influencer brand or a designer’s name, you risk that individual running into reputational issues and harming the brand in some way,” says Susan ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Who won by influencer love during the first half of 2024? According to Launchmetrics, Charlotte Tilbury took the top spot, with $412 million of its total $586 million in global media impact value ...

With the influencer marketing industry expected to grow to more than $21 billion this year, it’s clear that it has secured a foothold in marketing. But while it’s proven its worth, businesses and ...

Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands.

Country music festival Stagecoach was a favorite among some influencers and brands this year. The annual event, which occurs the weekend after Coachella, is rising in popularity. Influencers and ...