Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. Business today moves at a breakneck speed. In response, many ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Enhance your ability to build and manage brands to drive profits and growth. Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth. Access the latest ...

Adams & Reese, a preeminent multidisciplinary corporate law firm with a strong national reputation, has officially relaunched its global brand following a comprehensive brand transformation designed ...

I’ve seen the same story play out time and again. Ahead of a company merger, marketing and communications teams work around the clock to merge two brands and prepare them for launch on day one. Then, ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Cavco Industries, Inc. has announced a strategic brand alignment to strengthen its presence in the affordable housing market and enhance the homebuying experience as it marks its 60th anniversary. The ...