“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Lego is Bringing Bricks to Life: Meet the "Smart Bricks" Debuting at CES 2026

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

This semi-secret Lego Smart Brick feature gives it even more potential

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...
Fox News

Get ready to build your own Lego masterpieces with this new tech

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started ...
TODAYonline

Giveaway: 3 Sets Of Lego Building Kits With Over 1,500 Bricks So You Can Rebuild Your World

Wanna make the world a better place? How about rebuilding it with love, imagination and creativity? That's the idea behind Lego's latest campaign, Rebuild The World, which aims to encourage ...
Mental Floss

Why Are Brown LEGO Bricks So Brittle?

As anyone who has stepped on one will attest, the durability and hardiness of a LEGO brick is well-known. The plastic building blocks are made to resist all kinds of stress; it’s rare for a piece ...