A business statement explains to the world the reason for a company's existence. While it seems like a simple enough thing to develop, many businesses struggle with making their statement streamlined.

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

You just completed the bulk of your business plan, you've come to the end of an important business letter or are in the final stages of a critical sales presentation. Now it's time to begin what is ...

While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

You don’t need to be a CPA to understand your company’s financial health. You just need to know where to look. That starts with the income statement—also known as the profit and loss (P&L) ...

An income statement is your business’s bottom line: your total revenue from sales minus all of your costs. Financial data is always at the back of the business plan, but that doesn’t mean it’s any ...

Financial statements are essentially the report cards for businesses. They tell the story, in numbers, about the financial health of the business. The information found on the financial statements of ...