Customer Relationship Management (CRM) is crucial for any business to succeed in the longer run. And when you overhaul your entire business process, CRM cannot be left alone. You’ll likely undergo ...

It is time for CRM vendors to take a more active role in working with their customers to maximize the quantifiable business value gained from their products and services. The ROI analyses being used ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Using the right customer relationship management (CRM) system for your business can increase efficiency, communication, customer retention and revenue. However, a CRM switch can be challenging for ...

From small local businesses to international conglomerates, the importance of managing customer relationships is something every business owner and manager knows. While small businesses might not be ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Customer relationship management (CRM) systems benefit businesses by automating tasks, centralizing customer data, improving collaboration, and providing insights for targeted email marketing. However ...