Although people may not agree on a definition of charisma, they can generally agree on who has it and who doesn't. When I ask people to list charismatic public figures, John F. Kennedy, Martin Luther ...
This understanding is sorely needed for building sustained brand-consumer relationships and as a foundational input to brand strategy and operations. Companies build brand equity by shaping brand ...
Late on Tuesday night, after Hillary Clinton finally won a majority of pledged delegates in the Democratic primary, Vox editor-in-chief Ezra Klein published an essay titled “It’s time to admit Hillary ...