The chocolate bar calling your name from the vending machine. The pizza commercial that suddenly makes dinner plans irrelevant. The ice cream that becomes an obsession at 10 p.m. Food cravings ...

Classical conditioning is a type of unconscious learning. It occurs when a person or animal experiences an automatic response whenever they encounter a specific stimulus. Simply put, it is learning ...

Cravings often get brushed off as a lack of willpower, but it’s time to shift that perspective. Instead of villainizing them, what if we thought of cravings as notifications from your body saying, ...

When Dr. Rachel Martinez noticed her patient Lisa Thompson’s sudden intense cravings for fried chicken and chocolate in early 2024, she recognized a pattern she’d seen before. “These weren’t just ...

You might be on point with your diet and exercise, but even the thought of your favourite dish can throw everything off track ...