Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

Coca-Cola has seemingly been using flavor creation as a publicity stunt. The beverage company created "Coca-Cola Creations," a global innovation platform designed to make adding lime to Diet Coke ...

Diet Coke finally reversed its downward spiral, after launching new flavors, packaging, and advertising in an attempt to win over millennial customers in January.