When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

Eos builds on last year's Super Bowl debut while maintaining its 'challenger mindset.' ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

There’s a very specific formula to creating a successful perfume ad, but it often leaves the category open to ridicule. Enter creative agency Taylor Herring, for client Samsung Electronics. It ...

One was the agonisingly dull ‘Snowman and the Snowdog’, probably the only piece of televisual entertainment that would have actually been improved by the reappearance of David Bowie ‘acting’. And the ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Perfume ads are not like other ads. It is uniquely difficult to advertise an olfactory product via a visual medium, and this leads to some unusual outcomes. A game that my loved ones and I like to ...