This segment discusses the importance of selecting rich and specific vocabulary to be able to best communicate ideas. Students analyze how language functions in different contexts. Students determine ...

Go to a paint store, and you'll be overwhelmed by the choices, from Aspen Bark White to Zydeco Purple. But it turns out that early humans probably had words for just two colors, and many ...

When we open our eyes, a myriad of colors immediately appear before us. But they are not merely a decoration of our visual world; they enable us to identify objects, materials, and substances in our ...

In a new study, biology and psychology researchers show how existing color vocabularies constrain future options for efficient color vocabularies. Suppose two speakers of the same language are playing ...

Color plays an important role in conveying visual information, but the language we use to express what we see is limited. Recent studies show that color terms used in Japanese also change over time.