WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

The Amazon empire has well and truly taken the world by storm over the past year. Lockdowns all over the world allowed Amazon to step into a new role as an essential provider for consumers unable to ...

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

Eight states are also involved in the legal action. The Justice Department and eight other states filed a historic antitrust lawsuit Tuesday targeting Google over what they allege is the Big Tech ...

The Department of Justice and eight states sued Google on Tuesday, claiming the internet giant has an illegal monopoly over online advertising. It's the fifth federal antitrust suit against the ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

Marketers don't need to be told how difficult it is to stand out in their industries. Cutting through the noise to ensure your company is leading the conversation is an uphill battle for a lot of us.

In 2023, the European Union introduced two landmark regulations, the Digital Services Act (DSA) and the Digital Markets Act (DMA), reshaping the online world. The DSA empowers users to flag illegal ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...