Rwazi, a leading hyperlocal market intelligence platform catering to organizations worldwide, has launched its groundbreaking consumer insights tool, Lumora. It developed this cutting-edge tool to ...

Kerry Group takes consumer insights seriously. To ensure innovation aligns with consumer demand, the taste and nutrition company leverages a suite of insight tools: ranging from trendspotting with AI, ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.