Modern computers offer a wealth of multimedia capabilities, but few people have the tools - and the desk space - to tap into them for much more than playing audio files. Creative is tackling the space ...

Direct marketing has had a good week. Evidence suggests marketers are shifting larger chunks of their budget to direct channels. Now that more eyes are on DM the pressure is on to make sure that it is ...

Direct marketing (DM) is not short on theory. From academics to practitioners, the data-centred nature of the discipline tempts authors to produce new volumes. A quick search on Amazon yields 441 ...