CASCADE LOCKS, Ore. — Early Labor Day morning, Lynn Rasmussen and her group — The Faux Fur-sters — shed their warm, namesake coats to reveal wetsuits. They approached the open door of Columbia Gorge ...

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Following is Part 1 of the Retail TouchPoints series focused on Pricing Challenges In An Omnichannel World. Part 2, which offers insights… Get ready for the holidays with the Holiday ThinkTank! Find ...