In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Mobile, tackles one of the biggest questions at CES: what does a strong media strategy look like in the age of AI? With T-Mobile reporting $81.4 billion in revenue and serving 140 million subscribers, ...

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

‘Cross-channel,’ ‘multi-channel,’ ‘integrated’ and ‘holistic’ are just some of the terms used by marketers to describe campaigns that run across multiple channels and platforms. However, when it comes ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

Beyond Google reviews: why your reputation strategy needs a rethink in 2026 Online reviews still matter. But the rules around them have changed – quietly, and faster than most practices realise.

The key to a successful cross-channel strategy relies on retailers’ ability to “connect the dots” between online initiatives and physical stores. However, many retailers are struggling to optimize ...

Good news out of Circuit City has been tough to find of late. But maybe it’s onto something with its recently promoted “one price” strategy. Analysts have lauded the move as a positive and even ...

Many fashion retailers treat omnichannel as a burden — something they are forced to do, just to keep up. But I try to remind them that, with the right approach, omnichannel also provides an enormous ...

Fueled by strong sales and profits, Macy’s says it is raising its financial forecast for the full year, and announced plans to expand, opening three new stores in New York and California. Its ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...