Jellyfish is now offering Google Custom Bidding to optimize programmatic media buying for digital marketing. Jellyfish was selected as an early beta tester of Custom Bidding, which allows advertisers ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Jellyfish, a global boutique agency, announced Wednesday it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers greater control over campaign outcomes. As ...

NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...

NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...

NEW YORK, June 8, 2023 /PRNewswire/ -- Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the ...

In a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers. In 2022, SPO solutions largely revolved ...