Jellyfish, a global boutique agency, announced Wednesday it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers greater control over campaign outcomes. As ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...

NEW YORK, June 8, 2023 /PRNewswire/ -- Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the ...

In a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers. In 2022, SPO solutions largely revolved ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, ...

Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with dentsu’s Media Practice. The two companies will ...