Major streaming and subscription platforms continue to grow their user bases without substantially increasing their media ...

Acquiring new customers is the cornerstone of business growth, and crafting the right acquisition strategy plays an important role in achieving that goal. However, there are several reasons why these ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Access of our Customer Acquisition Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

More than half of U.S. small businesses spend $1,000-plus on local advertising without first having a predefined customer acquisition strategy in place, according to an annual SMB AudienceSCAN study.

From 2011 to 2021, Facebook’s average revenue per user (ARPU) shot up at a nearly exponential rate. Companies across every sector were paying more per “eyeball” than ever as customer acquisition costs ...

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...

Opinions expressed by Entrepreneur contributors are their own. SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that ...

Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will ...