For more than a decade, the zero-interest rate policy (ZIRP) created an environment where capital was cheap, risk tolerance was high and the prevailing growth strategy was simple: acquire customers at ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. The customer acquisition arms race is over. The brands winning ...

CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key ...

Merchants today are prioritizing innovative ways to retain and monetize their existing customer base, moving away from traditional customer acquisition methods. This significant shift demonstrates how ...