Are you a print subscriber? Activate your account. 2 hours 12 min ago By Tim Nudd - 2 hours 53 min ago By Arvelisse Bonilla Ramos - 6 hours 12 min ago By Josh Campo - 6 hours 42 min ago By Sabrina ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...

Healthcare professionals’ views on direct-to-consumer (DTC) adverts seem to be softening. Traditionally, many physicians have opposed DTC ads, believing they mislead patients, but new data suggest the ...

Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...

January 20-22, 2026, at the Hyatt Regency MontereyLimited Number of Tickets of Available for Newly Added “One Night in ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 min 36 sec ago 48 min 36 sec ago By Ewan Larkin - 3 hours 48 min ago By Rachel Caggiano - 3 hours 48 min ago By Ewan Larkin - 4 hours ...