Mobile advertising is continuing to grow, but it's doing so at the cost of desktop ad spending, according to a new study.While research firm eMarketer predicts U.S. digital ad spending to grow 14% ...

Mobile surpassed desktop platforms in paid search for the first time with a 48% share of spending in Q2 2018, compared to 44% for desktop and 8% for tablets, according to a study by digital ad ...

Today Microsoft rules the desktop, but Google and Yahoo!, among others, are invading the software giant’s turf as the role of desktop advertising as a unique vehicle for digital marketers continues to ...

There is no denying it, mobile is the new norm. Two in three American adults own a smartphone. Tablet users will surpass one billion worldwide this year. The average person spends more time on their ...

The next two years will not be kind to the now rapidly declining desktop ad industry, according to a new report from a leading prognosticator. Zenith, owned by French media buying firm Publicis Media, ...

Thanks to mobile mania, the days of growth are virtually over for desktop ad formats like search and banners, new research suggests. Desktop ad spending will peak in 2014 at $35.39 billion -- up from ...

If you’re a hotel marketer reading up on the latest trends in digital marketing, you won’t get very far before seeing a story (or five) about the growing importance of mobile-first optimization. And ...

Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities available, they need to be using the best ...

With nearly one-third of the world’s population touting smartphones, it’s no wonder that marketers are jumping at the opportunity to reach this sizable audience with mobile ads. The mobile audience is ...

The money spent by advertisers on the desktop will decline this year as people continue to reach for their smartphones to search for information, according to new data from eMarketer. In the U.S., ...