The panel at the Impact Digital Influencer Conference 2025 examined what it truly takes to earn and sustain trust in the ...

An online platform that chronicles the rise of digital influence across nine epochs, from the early days of blogging to the dominance of platforms like TikTok NEW ...

Morris' insights helped frame The New York Times’ examination of AI-generated influencers, trust, and the future of digital ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Abstract: The emergence of social media content creators has fundamentally modified digital communication and cultural discourse, while simultaneously enabling the troubling phenomenon of ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Creators are also expanding beyond fashion and innerwear. YouTuber Mithilesh Patankar, popularly known as Mythpat, launched ...

Digital Brands Group (NASDAQ:DBGI) has partnered with prominent influencer marketer LTK to raise awareness of its Sundry, Stateside, and Avo brands through videos and influencer endorsements. “LTK is ...

SAN ANTONIO — With the vast popularity of TikTok, many teenagers and young adults nowadays have dreams of becoming "influencers," or people with a strong following online. UT San Antonio noticed this ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

Michael Kessler. Photo Courtesy of Michael Kessler. Michael Kessler. Photo Courtesy of Michael Kessler. Michael Kessler chatted about being a social influencer in the digital age. He opened up about ...

Nearly two decades after a reporter chronicled the guileless bloggers "[taking] over the tents" at New York Fashion Week, social media personalities are no longer cast as media industry interlopers.