Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The marketing landscape is always shifting. Algorithms change, new trends pop up, and consumer preferences evolve. Being ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Marketing teams expect measurable growth, not vanity metrics. The correct course should train you to plan campaigns, execute ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

There are many components to a digital marketing campaign. When examining the performance of your ads, it can be difficult to accurately attribute certain components of them to the success or failure.

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

Digital marketing is no longer just about being creative — it’s about understanding your audience on a deeper level and leveraging data to make informed decisions. The magic happens when creativity ...